When was the last time you discovered a Netflix show just by scrolling?
Not because someone recommended it, not because it was trending, but because something about it was calling your name?
For me, it was “A Man on the Inside”.
(Spoiler: it’s a cozy little show. Loved it).
…Was it a compelling thumbnail that caught my attention? Um, that’s a no from me, dawg.
…The chefs’-kiss casting of Stephanie Beatriz, Ted Danson, and Sally Struthers? Hmm. I do like them.
But according to a New York Times piece, what likely sealed the deal were those tiny descriptive tags Netflix gave it: quirky, witty, heartfelt.
Ooooooh yeah. Exactly what I want!
→ ”Bridgerton” is labeled swoonworthy, witty, and emotional.
→ “Emily in Paris” is campy and quirky.
→ “Love is Blind” is romantic (um, Netflix, u ok?), and the “Martha” doc is provocative and nostalgic.
^ These two or three simple words aren’t just for funsies – they’re carefully chosen brand messaging that instantly communicate what experience you’ll get. And that draws you in.
When you think about it, those little tags are doing a TON of heavy lifting.
It’s all vibes.
With just 2-3 words, Netflix can speak directly to exactly the right viewer who’s craving that specific experience. And they’re doing it 24/7, without posting endless content (other than their catalog, which is always exploding with new stuff).
Mind blown? Yep, me too.
We can be like Netflix – and do more by doing less.
Running a business in 2025 comes with the overwhelming pressure to constantly pump out social media content … but with diminishing returns.
I mean, how many times have you spent hours crafting the “perfect” post only to hear crickets? Or worse, gotten a bunch of likes but zero actual clients?
The pressure to “stay visible” has created a culture of burnout and overwhelm.
Being a content creator is legit some people’s full-time job.
But not mine – I’m a service provider. So why on earth would I spend so much of my time creating content?
Here’s the thing: Strong brand voice and tone can actually be the key to breaking free of this cycle.
Netflix has figured out something crucial.
They don’t need to post about “Grey’s Anatomy” every day to get you to watch it. They just need those two perfect words that instantly communicate what you’ll experience.
What we so often miss about branding is that it’s not just a beautiful color palette or unique fonts.
Your visual and written messaging is actually a system.
It’s the consistent way you communicate who you are and what you do.
It’s the words, images, and overall vibe that make your business instantly recognizable, whether someone sees you on Instagram, a landing page, your website, or in their inbox.
→ If you want to dive deep into the 3 most powerful ways strong messaging helps you escape from the death grip of social – including actionable steps forward – check out the full blog post.
→ If a DIY resource to nail down your brand strategy is exactly what you need, here’s a peek into my Brand Roots Blueprint™.
→ And if you want a partner in figuring this out, hit reply and tell me which part of your brand strategy is giving you the most trouble.
Peace out cub scout,
PS. I talk a LOT more about the messaging secret to social media escape in my session at the free audio summit Make Your Business Social Media Optional.
Join me and 15 other powerhouse women in business. Over 5 days (starting 5/12), we're giving away strategies to increase your visibility, leads, and sales without posting on socials. Best of all, these are things that you can implement right away.
Register for free
Take a quick peek into the studio:
🎧 Listening to:
My fave family story podcast, Circle Round, has made it back into the rotation! This pod from WBUR Boston adapts folktales from around the world, performed beautifully by actors and musicians you know well. I'm so pleased my big kid wants to listen again.
📚 Reading:
There is a crapload of opinions out there on AI training, environmental toll, and more. It's a lot to wade through. I was stoked to come across this article from the Nielson Norman Group on How AI Models are Trained. I mean, if I'm going to be using it, I want to be properly informed.
🔎 Tech Find:
I realized this week just how many people use ChatGPT as a search engine. (Please, don't.) Don't get me wrong – I'm super done with the disappointing Google experience – but I want an AI tool that's designed specifically for search.
Unlike traditional search engines that return links, Perplexity synthesizes answers from across the internet in the form of a conversation. You can ask follow-up questions and receive real-time, up-to-date information. Oh, and it's free. I don't think I'll ever go back to regular search again.
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Reader, when you're ready, here are 3 ways I can help you:
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Untangled Analysis
Website starting to feel like a wild vine that’s grown… everywhere?
If it isn’t actively drawing in and converting clients, it’s blocking the light for your business growth.
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Take your site from standing still to leading the way.
A two-week site sprint that transforms your starter website into a fully aligned brand experience.
Let's light the path to bring your audience from first glimpse to 'hell yes.'
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