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Designing True North

For solopreneurs, small business owners and coaches who want to nix overwhelm, attract & engage new-found fans, and get back to doing what you actually like.

gif of Amber Rose saying "You know what, no. I don't want to do this"

🛶 It's not just bc I'm bonkers about consent

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ It pains me to have to tell you this, but… Consent isn’t just for dating. Data privacy might not sound sexy, but it’s all about consent. And as business leaders, we aren’t just living in it. We get to decide it. Remember when I went on that...

🛶 How you know ChatGPT can't replace you

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ Sooo I had the most interesting convo with ChatGPT last week about wine for our anniversary dinner. And TBH? It was suuuuuper helpful. I was genuinely shook. But here's the thing. It was only because I knew what questions to ask. See, we...
red 3-ring binder titled "Leasure Eats", with tabbed sections for each type of recipe

🛶 this was my weeknight game-changer

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ “What’s for dinner?” I ask my husband. “What’s for dinner?” he asks me back. It’s 5:27pm on a Tuesday. I stare into the abyss of my refrigerator. It mocks me. IYKYK. Dinnertime is the wooooorst. How is it possible that we are expected to...

🛶 The masterclass Netflix doesn't know it's teaching

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ When was the last time you discovered a Netflix show just by scrolling? Not because someone recommended it, not because it was trending, but because something about it was calling your name? For me, it was “A Man on the Inside”. (Spoiler:...
gif from girls5eva with the words "Clear eyes, numb knee, can;t lose. Let's hit it"

🛶 Pretty ≠ Profitable

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ In the far back of my closet lives a shelf lined with many pairs of gorgeous shoes that I haven’t worn in over 10 years. 👠 Cherry-red patent stilettos 👠 Black lace-covered peep toes 👠 To-die-for strappy sandals with 4-inch heels. They’re...
frozen watermelon daquiri on the back porch

🛶 11 year streak, toast

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ Last summer, a new med gave me a 4-month long respite from migraines – I was able to drink booze for the first time in 11 years. YUP Reader: 11 years. I hadn’t had more than sips of wine since I owned my cheese & wine bar. (And I obv love...
googly eyes on a white planter

🛶 Your site can still evolve in unpredictable times

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ April 1st. 7:12 am: It’s been an hour. Neither grandparent has noticed the googly eyes. My kid and I keep giggling. 7:35 am: We were too obviously making eye contact and grinning. Gigi noticed something was up and spotted her water bottle! 👀...
carolyn leasure, founder and creative director of Maypop Creative Studio, holds a cappucino and looks out of a window next to a blue and green laptop

🛶 "I can't believe we're in a coup & I still have deadlines"

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ 2/5/25 I was going to skip this email. I didn’t know how to start writing it. Or to finish it. Or to write the middle. Soooooo the whole thing basically. When your world feels like a shaken-up snow globe, it's hard to figure out the rules...
laptop with yellow tulips

🛶 My 3 (actually usable) 2025 marketing predictions

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ 👉 Don't forget! In January, my email will come from [email protected]! With 🛶 in the subject. So if you don't see an email from me on 1/16, check your spam folder. Let’s start with the obvious. AI isn’t going anywhere… it’s going everywhere....
what on earth is this crazy looking flower? its a treasure hunt

🧭 a little treasure hunt + gift

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ Tl;DR: Want to skip right to the free gift? That's cool, though you'll miss the big changes happening 'round here.... The first thing you need to know is that I’m horrible with money. I don’t want to think about it at all. 💸 It comes in, it...