background

Designing True North

For solopreneurs, small business owners and coaches who want to nix overwhelm, attract & engage new-found fans, and get back to doing what you actually like.

gif from girls5eva with the words "Clear eyes, numb knee, can;t lose. Let's hit it"

🛶 Pretty ≠ Profitable

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ In the far back of my closet lives a shelf lined with many pairs of gorgeous shoes that I haven’t worn in over 10 years. 👠 Cherry-red patent stilettos 👠 Black lace-covered peep toes 👠 To-die-for strappy sandals with 4-inch heels. They’re...
frozen watermelon daquiri on the back porch

🛶 11 year streak, toast

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ Last summer, a new med gave me a 4-month long respite from migraines – I was able to drink booze for the first time in 11 years. YUP Reader: 11 years. I hadn’t had more than sips of wine since I owned my cheese & wine bar. (And I obv love...
googly eyes on a white planter

🛶 Your site can still evolve in unpredictable times

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ April 1st. 7:12 am: It’s been an hour. Neither grandparent has noticed the googly eyes. My kid and I keep giggling. 7:35 am: We were too obviously making eye contact and grinning. Gigi noticed something was up and spotted her water bottle! 👀...
carolyn leasure, founder and creative director of Maypop Creative Studio, holds a cappucino and looks out of a window next to a blue and green laptop

🛶 "I can't believe we're in a coup & I still have deadlines"

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ 2/5/25 I was going to skip this email. I didn’t know how to start writing it. Or to finish it. Or to write the middle. Soooooo the whole thing basically. When your world feels like a shaken-up snow globe, it's hard to figure out the rules...
laptop with yellow tulips

🛶 My 3 (actually usable) 2025 marketing predictions

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ 👉 Don't forget! In January, my email will come from [email protected]! With 🛶 in the subject. So if you don't see an email from me on 1/16, check your spam folder. Let’s start with the obvious. AI isn’t going anywhere… it’s going everywhere....
what on earth is this crazy looking flower? its a treasure hunt

🧭 a little treasure hunt + gift

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ Tl;DR: Want to skip right to the free gift? That's cool, though you'll miss the big changes happening 'round here.... The first thing you need to know is that I’m horrible with money. I don’t want to think about it at all. 💸 It comes in, it...
carolyn leasure, founder and creative director, drinking coffee and looking out a large glass paned window with a plant and her blue-swirled laptopn

🧭 You don't have to bathe your MIL for this

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ When you're overwhelmed, can't sleep, or doubting everything you believe, what do you do? There are two things that <sometimes> help me: Escaping into a good story Connecting with my people And lordy I've been struggling, Reader. ...Maybe...
a stack of books next to a mug of ruth bader ginsberg and a white vase with yellow tulips

🧭 I didn't want to write this email

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ Here’s what I’d rather do: 🙅🏻♀️ Bury back under the covers. 🙅🏻♀️ Plan a move to another country. 🙅🏻♀️ Binge-watch Great British Bake Show. 🙅🏻♀️ Ram as hard as I can into that Tesla truck at the stoplight. I definitely don’t want to post on...
Carolyn and new friend wearing pink and red batik dress

🧭 Why does we call this by the wrong name?

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ Remember that wedding I told you about last time? Someone else wore the same dress – the dress I thought about constantly for a year. We took a pic together, we're obv soulmates. She’s a comedian so I’m holding my breath, hoping I don’t...
two caucasian hands in front of a brick wall toasting ice cream cones

🧭 I have the *concept* of a plan…

͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ ͏ ­ For the last month, I’ve ghosted y’all – plus Threads, my blog, and Google Business. 🫣 You don't care why. It doesn't matter. (Except to say that in that month, my husband and I left the kids for the first time in over 5 years (!!!) for my...